Velero Forquilla

A narrative franchise built around one family, one boat and a life that people chose to follow every week.

Discipline: Brand Storytelling
Role: Content strategy, narrative direction, production
Scope: Editorial system, formats, community, partnerships
Main result: 620K+ community built organically.

620K+: Community built organically

Related projects

Provisioning the sailboat cabin before the Atlantic crossing

Brand Storytelling

Velero Forquilla x HiperDino

A real preparation challenge became a branded story with 16M+ organic views.

16M+: Combined organic platform views across TikTok, Instagram and Facebook
60.9K: New followers across TikTok and Instagram

Branded Content
Cross-platform Storytelling
Organic Social

Velero Forquilla sailing at sunset during the Atlantic crossing

Brand Storytelling

Velero Forquilla x ARC+

A 24-day Atlantic crossing became a real-time content system with 10.8M organic views.

10.83M: Combined organic platform views
28K: Average views per Instagram Story during the crossing

Real-time Storytelling
Organic Social
Cross-platform Content

Brand Storytelling

Natulim Sailing Team

A narrative system built around people under pressure.

Narrative Strategy
Interviews
Production Briefs

Have a role, brief or problem worth solving?

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