Natulim
An organic story scaled through paid distribution, revealing why native storytelling outperformed more commercial adaptations.
- Discipline
- Social & Performance
- Role
- Creative Strategist
- Scope
- Concept, hook, script, creative brief, creator supervision, edit supervision, caption and paid adaptations
- Channels
- Instagram Reels and Meta Ads
- Main result
- 2.7M total views, 1.3M of them organic.
- 2.7M
- Total views
- 1.3M
- Organic views
01
Project
An organic story scaled through paid distribution, revealing why native storytelling outperformed more commercial adaptations.
02
Results
Verified figures only. The organic edit carried the story first; paid distribution extended the same narrative rather than replacing it.
- 2.7M
- Total views
- 1.3M
- Organic views
03
Learnings
Native storytelling outperformed the more commercial adaptations.
