Peques por Madrid
Discover a plan. Find it nearby. Go.
- Discipline
- Brand Storytelling
- Role
- Creator, end to end
- Scope
- Editorial selection, scripts, filming, voiceover, editing, publishing, community and local partnerships
- Channels
- Instagram, Google Maps
- Since
- June 2023
A selection of seven pieces. Data from October 2026.

- 28.4K
- Instagram followers
- 1.59M+
- Combined views across seven selected reels
- 34.5K
- Combined saves on those seven reels
Introduction
A personal project of video content and geolocated recommendations to help families discover and choose plans in Madrid.
The need
Finding a plan doesn't end with discovering it exists. A family needs to picture the experience, judge whether it suits their kids and know where it is.
Peques por Madrid grew around that need: selecting places and bringing them to other families through clear, warm, visual content.
The editorial approach
The project combines discovery with personal experience. The selection includes play spaces, cultural venues, outdoor activities and businesses designed to be enjoyed as a family.
Each video shows what helps people understand the plan and decide whether it's worth a visit. The content is made to be discovered in the feed, shared, and saved for when it's time to organise an outing.
From content to map
To make the step from discovery to visit easier, I gathered the places I visit on a map.
It lets families locate the recommendations, find nearby options and browse the places geographically. A collection of posts becomes a practical tool families can come back to.
The idea was well received. The reel introducing the map reached 161,000 views, 3,500 saves and 3,125 shares. These figures refer to the introduction reel, not to activity inside the map.
My contribution
- Creating and developing the project
- Plan selection and editorial strategy
- Concepts and scriptwriting
- Filming, voiceover and editing
- Publishing and community management
- Building and organising the recommendations map
- Managing partnerships and agreements with local businesses
Selected content and results

Senda Mágica
- Views
- 607K
- Likes
- 12,400
- Comments
- 158
- Saves
- 14.1K
- Sends
- 214

Cerro del Aire Wildlife Park
- Views
- 206K
- Likes
- 3,542
- Comments
- 37
- Saves
- 5K
- Shares
- 7,539

Air and Space Museum
- Views
- 193K
- Likes
- 3,841
- Comments
- 63
- Saves
- 3.4K
- Shares
- 5,518

La Casa Encendida baby library
- Views
- 178K
- Likes
- 2,583
- Comments
- 36
- Saves
- 3K
- Shares
- 54

The best places for kids, on a map
- Views
- 161K
- Likes
- 2,138
- Comments
- 59
- Saves
- 3.5K
- Shares
- 3,125

Little and Latte café
- Views
- 130K
- Likes
- 2,016
- Comments
- 46
- Saves
- 2.8K
- Shares
- 4,248

Fire Brigade Museum
- Views
- 121K
- Likes
- 2,397
- Comments
- 52
- Saves
- 2.7K
- Shares
- 4,084

