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Peques por Madrid

Discover a plan. Find it nearby. Go.

Discipline
Brand Storytelling
Role
Creator, end to end
Scope
Editorial selection, scripts, filming, voiceover, editing, publishing, community and local partnerships
Channels
Instagram, Google Maps
Since
June 2023

A selection of seven pieces. Data from October 2026.

Peques por Madrid: a child at the top of a slide beside a ball pit
28.4K
Instagram followers
1.59M+
Combined views across seven selected reels
34.5K
Combined saves on those seven reels
01

Introduction

A personal project of video content and geolocated recommendations to help families discover and choose plans in Madrid.

02

The need

Finding a plan doesn't end with discovering it exists. A family needs to picture the experience, judge whether it suits their kids and know where it is.

Peques por Madrid grew around that need: selecting places and bringing them to other families through clear, warm, visual content.

03

The editorial approach

The project combines discovery with personal experience. The selection includes play spaces, cultural venues, outdoor activities and businesses designed to be enjoyed as a family.

Each video shows what helps people understand the plan and decide whether it's worth a visit. The content is made to be discovered in the feed, shared, and saved for when it's time to organise an outing.

04

From content to map

To make the step from discovery to visit easier, I gathered the places I visit on a map.

It lets families locate the recommendations, find nearby options and browse the places geographically. A collection of posts becomes a practical tool families can come back to.

The idea was well received. The reel introducing the map reached 161,000 views, 3,500 saves and 3,125 shares. These figures refer to the introduction reel, not to activity inside the map.

05

My contribution

  • Creating and developing the project
  • Plan selection and editorial strategy
  • Concepts and scriptwriting
  • Filming, voiceover and editing
  • Publishing and community management
  • Building and organising the recommendations map
  • Managing partnerships and agreements with local businesses
06

Selected content and results

  • Senda Mágica

    Senda Mágica

    Views
    607K
    Likes
    12,400
    Comments
    158
    Saves
    14.1K
    Sends
    214
    View reel
  • Cerro del Aire Wildlife Park

    Cerro del Aire Wildlife Park

    Views
    206K
    Likes
    3,542
    Comments
    37
    Saves
    5K
    Shares
    7,539
    View reel
  • Air and Space Museum

    Air and Space Museum

    Views
    193K
    Likes
    3,841
    Comments
    63
    Saves
    3.4K
    Shares
    5,518
    View reel
  • La Casa Encendida baby library

    La Casa Encendida baby library

    Views
    178K
    Likes
    2,583
    Comments
    36
    Saves
    3K
    Shares
    54
    View reel
  • The best places for kids, on a map

    The best places for kids, on a map

    Views
    161K
    Likes
    2,138
    Comments
    59
    Saves
    3.5K
    Shares
    3,125
    View reel
  • Little and Latte café

    Little and Latte café

    Views
    130K
    Likes
    2,016
    Comments
    46
    Saves
    2.8K
    Shares
    4,248
    View reel
  • Fire Brigade Museum

    Fire Brigade Museum

    Views
    121K
    Likes
    2,397
    Comments
    52
    Saves
    2.7K
    Shares
    4,084
    View reel

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