From film sets to building a 620K+ audience, and now helping consumer brands turn human insight into work people choose to watch.
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I'm a Barcelona-based Senior Creative Strategist with 10+ years across audiovisual production, digital content and brand storytelling. I connect strategic thinking with hands-on creative direction.
Senior Creative Strategist based in Barcelona, working across research, concept, script, production and performance learning.
- 01
Audiovisual production
Years on set and in the edit, learning how ideas survive contact with production.
- 02
An organic audience of 620K+
Building and sustaining a community week after week, with no paid support.
- 03
Creative strategy for consumer brands
Turning that craft into concepts, scripts and creative systems brands can learn from.
- 620K+
- Community built organically
- 2.7M
- Views on one brand concept
- 50+
- Audiovisual productions
- 20+
- Brand collaborations
The complete process
- 01Research
- 02Insight
- 03Concept
- 04Hook and script
- 05Creative brief
- 06Production supervision
- 07Edit review
- 08Analysis
- 09Iteration
Capabilities
- Creative Strategy
- Audience insight, cultural research, creative territories and campaign concepts.
- Social & Performance Creative
- Hooks, scripts, creator briefs, paid adaptations and creative testing.
- Brand Storytelling
- Narrative systems, content franchises, community building and partnerships.
- Creative Systems & AI
- Content workflows, reuse systems, prototypes and scalable creative operations.
Ways of working
Open to in-house creative strategy roles and selected freelance collaborations.
Have a role, brief or problem worth solving?