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Social & Performance
Natulim
An organic story scaled through paid distribution.
- 2.7M
- Total views
- 1.3M
- Organic views
- Creative Strategy
- Paid Social
- Short-form Video
Senior Creative Strategist · Barcelona
Creative strategy built for attention, emotion and growth.
I turn audience insight into social-first ideas, scripts and creative systems that people want to watch, and brands can learn from.
- 620K+
- Community built organically
- 2.7M
- Views on one brand concept
- 50+
- Audiovisual productions
- 20+
- Brand collaborations
01
Selected work
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Brand Storytelling
Velero Forquilla
Building a 620K+ community through family storytelling.
- 620K+
- Community built organically
- Community
- Content Strategy
- Partnerships
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Creative Strategy
Telepizza
Turning cultural research into creative territories.
- Brand Strategy
- Social Audit
- Trends
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Brand Storytelling
Natulim Sailing Team
A narrative system built around people under pressure.
- Narrative Strategy
- Interviews
- Production Briefs
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Social & Performance
KĒR
Social-first concepts for a new body-care brand.
- Brand Building
- Creative Concepts
- Scripts
02
How I work
Strategy becomes useful when it survives the journey from the deck to the feed.
- 01
Find the tension
Research the audience, category, culture and performance signals.
- 02
Build the idea
Turn the insight into a concept, hook, script and creative territory.
- 03
Direct the execution
Brief creators and editors, supervise production and protect the idea.
- 04
Learn and iterate
Read what happened, identify the variable and shape the next test.
03
Capabilities
- Creative Strategy
- Audience insight, cultural research, creative territories and campaign concepts.
- Social & Performance Creative
- Hooks, scripts, creator briefs, paid adaptations and creative testing.
- Brand Storytelling
- Narrative systems, content franchises, community building and partnerships.
- Creative Systems & AI
- Content workflows, reuse systems, prototypes and scalable creative operations.
04
About
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From film sets to building a 620K+ audience, and now helping consumer brands turn human insight into work people choose to watch.
I'm a Barcelona-based Senior Creative Strategist with 10+ years across audiovisual production, digital content and brand storytelling. I connect strategic thinking with hands-on creative direction.
- 01
Audiovisual production
Years on set and in the edit, learning how ideas survive contact with production.
- 02
An organic audience of 620K+
Building and sustaining a community week after week, with no paid support.
- 03
Creative strategy for consumer brands
Turning that craft into concepts, scripts and creative systems brands can learn from.
Have a role, brief or problem worth solving?