Social & Performance
Natulim
An organic story scaled through paid distribution.
- 2.7M
- Total views
- 1.3M
- Organic views
- Creative Strategy
- Paid Social
- Short-form Video
Senior Creative Strategist · Barcelona
I connect what brands need to say with what people actually want to watch.
I combine social-first strategy, first-hand experience building a 620K+ community and the executional rigour developed across 50+ film and TV productions.
- 620K+
- Community built organically
- 16M+
- Organic views on one branded story
- 50+
- Film & TV productions in Assistant Direction
- 20+
- Brand collaborations
01
Selected work
Brand Storytelling
Velero Forquilla
Building a 620K+ community through family storytelling.
- 620K+
- Community built organically
- Community
- Content Strategy
- Partnerships
Creative Strategy
Telepizza
Turning cultural research into creative territories.
- Brand Strategy
- Social Audit
- Trends
Brand Storytelling
Natulim Sailing Team
A narrative system built around people under pressure.
- Narrative Strategy
- Interviews
- Production Briefs
Social & Performance
KĒR
Social-first concepts for a new body-care brand.
- Brand Building
- Creative Concepts
- Scripts
02
How I work
Strategy becomes useful when it survives the journey from the deck to the feed.
- 01
Find the tension
Research the audience, category, culture and performance signals.
- 02
Build the idea
Turn the insight into a concept, hook, script and creative territory.
- 03
Direct the execution
Brief creators and editors, supervise production and protect the idea.
- 04
Learn and iterate
Read what happened, identify the variable and shape the next test.
03
Capabilities
- Creative Strategy
- Audience insight, cultural research, creative territories and campaign concepts.
- Social & Performance Creative
- Hooks, scripts, creator briefs, paid adaptations and creative testing.
- Brand Storytelling
- Narrative systems, content franchises, community building and partnerships.
- Creative Systems & AI
- Content workflows, reuse systems, prototypes and scalable creative operations.
04
About
Film sets taught me how to execute. Building a 620K+ community taught me what makes people care.
Today I bring both perspectives to consumer brands: strategic thinking grounded in real production experience and real audience behaviour.
- 01
Assistant Direction on film and TV sets
Years coordinating shooting schedules, cast, call sheets and daily set logistics, learning how ideas survive contact with reality.
- 02
An organic audience of 620K+
Building and sustaining a community week after week, with no paid support.
- 03
Creative strategy for consumer brands
Turning that craft into concepts, scripts and creative systems brands can learn from.
Have a role, brief or problem worth solving?